# Introducing Property Context - Always-On Background for the AI

Prompt presets give the AI a personality. Property Context gives it the facts about each site - injected into every conversation, no lookup required.

Our prompt presets let you define reusable personas for the AI - an SEO specialist, a marketing analyst, an executive summariser. They shape *how* the AI thinks, and because they're shared at the team level, one well-written preset works across all your properties.

But a persona isn't the same as knowing the site. "Act like an SEO specialist" doesn't tell the AI that your primary conversion is a demo request, that staging traffic should be ignored, or that your busy season is November. That's property-specific, and until now there was nowhere to put it where the AI would always see it.

**Property Context** is that place.

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## What it is

In **Property → Settings**, each property now has a Context field - a markdown editor where you write the background that's true for this site, and only this site:

- What the site is and who it's for
- Your primary conversion goal
- Traffic to exclude - staging, internal, known bot sources
- Key competitors and how they affect your numbers
- Seasonal patterns and recurring events

Whatever you put there is appended to the system prompt of every conversation for that property - automatically, at the start, with no tool call or lookup. The AI has it before you've typed a word.

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## It composes with your presets

Property Context doesn't replace prompt presets - it layers on top of them. Pick the "SEO Specialist" preset for a property and the AI gets the persona *and* the property's facts, combined into one system prompt. Switch the preset and the context still applies. Use no preset at all and the context is appended to the auto-generated default.

Personas stay shareable across the team; facts stay specific to each property. You no longer have to choose between the two.

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## Property Context vs the Knowledge Base

If you've used the [Property Knowledge Base](/blog/property-knowledge-base/), this will sound familiar - both store business context for the AI. The difference is *when* the AI sees it:

| | Property Context | Knowledge Base |
|---|---|---|
| **How it's used** | Always injected into every chat | Searched on demand when relevant |
| **Best for** | Short, always-relevant facts | Detailed, topic-specific notes |
| **Size** | Keep it concise | Can grow large |

Think of Property Context as the one-paragraph briefing every conversation should start with, and the Knowledge Base as the filing cabinet the AI opens when a question calls for it. Most properties will use both: a tight context block for the essentials, and knowledge base entries for the detail.

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## Getting started

Open any property, go to **Settings**, and fill in the Context field. Keep it short - this is the briefing, not the manual. A few sentences on what the site is, what counts as success, and what to ignore will sharpen every answer the AI gives.