Introducing Property Context - Always-On Background for the AI
Prompt presets give the AI a personality. Property Context gives it the facts about each site - injected into every conversation, no lookup required.
Our prompt presets let you define reusable personas for the AI - an SEO specialist, a marketing analyst, an executive summariser. They shape how the AI thinks, and because they’re shared at the team level, one well-written preset works across all your properties.
But a persona isn’t the same as knowing the site. “Act like an SEO specialist” doesn’t tell the AI that your primary conversion is a demo request, that staging traffic should be ignored, or that your busy season is November. That’s property-specific, and until now there was nowhere to put it where the AI would always see it.
Property Context is that place.
What it is
In Property → Settings, each property now has a Context field - a markdown editor where you write the background that’s true for this site, and only this site:
- What the site is and who it’s for
- Your primary conversion goal
- Traffic to exclude - staging, internal, known bot sources
- Key competitors and how they affect your numbers
- Seasonal patterns and recurring events
Whatever you put there is appended to the system prompt of every conversation for that property - automatically, at the start, with no tool call or lookup. The AI has it before you’ve typed a word.
It composes with your presets
Property Context doesn’t replace prompt presets - it layers on top of them. Pick the “SEO Specialist” preset for a property and the AI gets the persona and the property’s facts, combined into one system prompt. Switch the preset and the context still applies. Use no preset at all and the context is appended to the auto-generated default.
Personas stay shareable across the team; facts stay specific to each property. You no longer have to choose between the two.
Property Context vs the Knowledge Base
If you’ve used the Property Knowledge Base, this will sound familiar - both store business context for the AI. The difference is when the AI sees it:
| Property Context | Knowledge Base | |
|---|---|---|
| How it’s used | Always injected into every chat | Searched on demand when relevant |
| Best for | Short, always-relevant facts | Detailed, topic-specific notes |
| Size | Keep it concise | Can grow large |
Think of Property Context as the one-paragraph briefing every conversation should start with, and the Knowledge Base as the filing cabinet the AI opens when a question calls for it. Most properties will use both: a tight context block for the essentials, and knowledge base entries for the detail.
Getting started
Open any property, go to Settings, and fill in the Context field. Keep it short - this is the briefing, not the manual. A few sentences on what the site is, what counts as success, and what to ignore will sharpen every answer the AI gives.
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