Changelog

Google Tag Manager is now available as a connected data source on Pro and Business plans. Connect a container and ask your AI to audit tags, triggers, and variables — and debug why tracking broke by pairing GTM with GA4.

• 6 data tools: Containers, tags, triggers, variables, entity detail, and workspace status
• 3 new skills: GTM Container Audit, GTM Change Monitor, and Conversion Tracking Debugger
• Read-only: OAuth with a read-only scope — we never modify or publish your container

Anthropic’s new frontier model, Claude Opus 5, is now the flagship Anthropic option — same price as Opus 4.8, with major gains on agentic and data-analysis tasks. Opus 4.8 stays available as the previous generation so you can compare. Opus 4.7 has been retired; if it was your default, you move to Opus 5 automatically.

Report templates have a new name: skills. A skill is a reusable analysis recipe - expert methodology built in - and running one produces a report, exactly as before. Nothing about how they work has changed; existing templates, schedules, and report history all carry over untouched.

• Skills catalog: 19 ready-made skills across audits, monitors, analysis, CRM, and ecommerce
• Same reports: Running a skill still produces a shareable, schedulable report
• Scheduled Reports unchanged: Schedules keep their name and keep delivering reports by email

Support can now only sign in to your account with your explicit permission. The new Settings → Support Access page puts you in control:

• Off by default: Nobody can access your account until you grant it, confirmed with your password
• Auto-expiry: A grant lasts 7 days and can be revoked at any time
• Full transparency: Every support sign-in and sign-out is recorded and shown to you on the page
• Secrets stay secret: API keys and connection credentials are never visible in support sessions

Reports can now run themselves. Put any report template on a schedule - weekly, monthly, or every N days - and the finished report lands in your team’s inbox, ready to read. The monitor templates that always promised “weekly” finally deliver on it, automatically.

• Any template, any cadence: Weekly on a chosen day, monthly on a chosen date, or every N days - at the time and timezone you pick
• Email delivery: Recipients get a link to the finished report the moment it’s ready
• Team-visible: Scheduled runs are shared automatically and badged in the reports list; template cards show their cadence
• Self-healing: A schedule that fails repeatedly pauses itself and emails you why, instead of burning tokens forever
• Paid plans: Active schedule limits scale with your tier; free plans can still run every report manually

The AI now remembers. When you tell it something worth keeping - your fiscal year, a campaign naming rule, which KPI actually matters - it saves the fact and references it in every future conversation on that property. Memories are shared with your whole team, fully visible, and editable at any time.

• Automatic saving: The AI saves durable facts you state in chat, and you can ask it to remember (or forget) anything
• Team-shared: One memory pool per property, so everyone gets consistent answers
• Fully editable: View, edit, and delete every memory from the new Memories page
• Incognito chats: Toggle incognito on any conversation for a fresh take that neither reads nor saves memories
• Per-property control: Turn memory off entirely in property settings
• Free plan: 20 memories per property; unlimited on paid plans

DataForSEO Backlinks is now available as a connected data source. Connect it with your own DataForSEO API key and ask your AI about your backlink profile — referring domains, anchor text, spam scores, and broken links — an independent, external view of your link graph alongside Search Console and Analytics.

• 4 data tools: Backlink summary, backlinks list, referring domains, and anchors
• Auth: Bring your own DataForSEO API key (login + password); requests are billed to your own account
• Cost control: Set a maximum rows-per-request ceiling when you connect
• Use case: Audit link quality, find toxic or broken backlinks, and analyse anchor text distribution

Claude Fable 5, Anthropic’s most capable model, is now in the picker as a premium option ($10 / $50 per million tokens). It’s not the default — Sonnet 5 still is — but it’s there for the hardest questions, now that OpenAI’s top-tier Sol sits alongside it. Note Fable 5 needs 30-day data retention on your Anthropic account.

GPT-5.6 Sol, GPT-5.6 Terra and GPT-5.6 Luna are now available as OpenAI model options, replacing GPT-5.4 and GPT-5.4 Pro. If you used GPT-5.4 you move to the identically priced GPT-5.6 Terra automatically - no cost change. Select a model any time from your AI settings.

The AI assistant now stores fetched data in private per-conversation SQL tables and computes sums, averages, rankings and comparisons with SQL — so every number in an answer is exact, not estimated. This also enables cross-source questions (join Search Console, Analytics and Ads data by date or page) and raises the per-fetch limit from 1,000 to 5,000 rows. Stored data is read-only for the AI, private to your team, and cleaned up automatically.

Anthropic’s new Claude Sonnet 5 is now the flagship Sonnet option — the best balance of speed and capability, at the same standard price as before. Sonnet 4.6 stays available as the previous generation so you can compare the two on your own analytics. Introductory pricing runs through 31 August 2026.

Anthropic’s latest frontier model, Claude Opus 4.8, is now the flagship Anthropic option — same price as before, with sharper judgement on agentic tasks. Opus 4.7 stays available as the previous generation so you can compare. Opus 4.6 has been retired; if it was your default, you move to 4.8 automatically.

Give the AI always-on background for each property. In Property → Settings, add a context block covering what the site is and who it’s for, your primary conversion, traffic to exclude, and key competitors. It’s automatically included at the start of every conversation, with no lookup required.

• Always in context: Appended to every chat, alongside your chosen prompt preset
• Composes with personas: Keep shareable team presets like “SEO Specialist” and layer property-specific facts on top
• Markdown editor: The same editor as prompt presets, with live preview
• Pairs with the knowledge base: Property context for always-relevant facts, the knowledge base for searchable detail

OpenAI has deprecated the o3 and o4-mini reasoning models. Both have been removed from the model picker. If you had either set as your default, your AI provider will automatically use GPT-5.4 (for o3) or GPT-5 Mini (for o4-mini) instead — reasoning is now built into the GPT-5 family via the reasoning effort setting (low/medium/high).

Anthropic’s latest frontier model, Claude Opus 4.7, is now available as an AI provider option alongside Opus 4.6. Same price as 4.6, with a new xhigh effort level for long-running agentic work. No automatic migration — pick the one that works best for your analytics.

Teach the AI about your business. Add contextual notes to each property — conversion definitions, seasonal patterns, data quality issues, channel groupings — and the AI references them automatically during conversations.

• Per-property context: Each property gets its own knowledge base
• AI-powered search: Semantic search with OpenAI embeddings, keyword fallback when unavailable
• Markdown content: Full markdown editor with live preview
• AI summaries: Auto-generate summaries from your content
• Tags: Organise entries with tags for easy filtering

GitHub is now available as a connected data source on Pro and Business plans. Link your repositories and ask your AI about commits, deployments, issues, and pull requests — and correlate them with your analytics data.

• 7 data tools: Repo overview, releases, recent commits, commit activity, deployments, issues, and pull requests
• Auth: OAuth or personal access token
• Use case: Understand how deployments and code changes affect your traffic and conversions

GPT-5.4 and GPT-5.4 Mini are now available as AI provider options. Select them from your AI settings to use OpenAI’s latest models for analytics conversations.

Anthropic’s Claude Sonnet 4.6 is now available as an AI provider option. Faster and more capable than the previous version, with improved analytical reasoning.

Anthropic’s most capable model, Claude Opus 4.6, is now available as an AI provider option. Ideal for complex analytical questions that require deep reasoning across multiple data sources.

Add annotations to your traffic data to give your AI the context it needs. Mark product launches, campaigns, and site changes — then see them overlaid on your analytics.

• Custom annotations: Add your own events with dates, descriptions, and categories
• Automatic feeds: Google Search Status and SEO industry updates are tracked automatically
• GA4 sync: Optionally push annotations back to Google Analytics

Google Ads is now available as a data source on Pro and Business plans. Connect your ad accounts and ask your AI about campaign performance, spend, conversions, and ROI — all in plain English.

AI Data Stream is live. Connect Google Analytics 4, Search Console, and PageSpeed Insights to your own AI. Ask questions in plain English, get instant answers about your traffic, rankings, and performance.

• Free plan: 2 properties, GA4 + Search Console + PageSpeed
• Bring your own AI keys: OpenAI, Anthropic, Google, or DeepSeek — zero markup
• Team support: Isolated databases, encrypted credentials