New features, integrations, and improvements to AI Data Stream
Anthropic’s latest frontier model, Claude Opus 4.8, is now the flagship Anthropic option — same price as before, with sharper judgement on agentic tasks. Opus 4.7 stays available as the previous generation so you can compare. Opus 4.6 has been retired; if it was your default, you move to 4.8 automatically.
Give the AI always-on background for each property. In Property → Settings, add a context block covering what the site is and who it’s for, your primary conversion, traffic to exclude, and key competitors. It’s automatically included at the start of every conversation, with no lookup required.
OpenAI has deprecated the o3 and o4-mini reasoning models. Both have been removed from the model picker. If you had either set as your default, your AI provider will automatically use GPT-5.4 (for o3) or GPT-5 Mini (for o4-mini) instead — reasoning is now built into the GPT-5 family via the reasoning effort setting (low/medium/high).
Anthropic’s latest frontier model, Claude Opus 4.7, is now available as an AI provider option alongside Opus 4.6. Same price as 4.6, with a new xhigh effort level for long-running agentic work. No automatic migration — pick the one that works best for your analytics.
Teach the AI about your business. Add contextual notes to each property — conversion definitions, seasonal patterns, data quality issues, channel groupings — and the AI references them automatically during conversations.
GitHub is now available as a connected data source on Pro and Business plans. Link your repositories and ask your AI about commits, deployments, issues, and pull requests — and correlate them with your analytics data.
GPT-5.4 and GPT-5.4 Mini are now available as AI provider options. Select them from your AI settings to use OpenAI’s latest models for analytics conversations.
Anthropic’s Claude Sonnet 4.6 is now available as an AI provider option. Faster and more capable than the previous version, with improved analytical reasoning.
Anthropic’s most capable model, Claude Opus 4.6, is now available as an AI provider option. Ideal for complex analytical questions that require deep reasoning across multiple data sources.
Add annotations to your traffic data to give your AI the context it needs. Mark product launches, campaigns, and site changes — then see them overlaid on your analytics.
Google Ads is now available as a data source on Pro and Business plans. Connect your ad accounts and ask your AI about campaign performance, spend, conversions, and ROI — all in plain English.
AI Data Stream is live. Connect Google Analytics 4, Search Console, and PageSpeed Insights to your own AI. Ask questions in plain English, get instant answers about your traffic, rankings, and performance.