Brand

The logo, avatar, colours and type for showing AI Data Stream anywhere it appears.

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Each one is shown the way it will actually be used, at roughly the size it should be placed.

The AI Data Stream mark: four rounded bars, tall, shorter, shortest, taller, in a gradient from amber to deep orange

The mark

Four bars from a traffic chart, caught mid-story: a strong start, two quarters of decline, and the recovery beginning. It is the shape of the question every user brings to the product: what happened, and is it coming back?

The gradient runs left to right, amber to deep orange, in one sweep across all four bars. Each bar is a slice of the same light, which is why they are never recoloured individually and never reordered.

Bar width
25 units
Gap
15 units
Heights
126 · 96 · 66 · 86
Corner radius
4 units
Gradient mark Flat orange mark White mark Near-black mark

Lockups

Two arrangements, each cut for dark and light grounds. The wordmark is Plus Jakarta Sans ExtraBold, outlined, so the files never depend on a font.

Horizontal lockup on a dark ground
Horizontal lockup on a light ground

Horizontal

Mark on the left, cap-height tall, standing on the baseline. Use it wherever the space is wider than it is tall.

Stacked lockup on a dark ground
Stacked lockup on a light ground

Stacked

Mark centred above the wordmark. For squares, portraits and share images.

On every ground

Three grounds, three files. The gradient mark carries the colour on dark and light; on the brand orange itself everything goes white.

Lockup for dark grounds on near-black aidata-lockup-on-dark.svg
Lockup for light grounds on white aidata-lockup-on-light.svg
All-white lockup on the brand orange gradient aidata-lockup-white.svg

Clear space

One bar-width of empty space on every side, measured from the artwork box. Nothing else, no text, no other logos, no edge of the page, comes closer than that.

Clear space diagram: a dashed box one bar-width outside the lockup on every side 1x 1x 1x = one bar width of the mark

Minimum sizes

Below these the bar gaps close and the wordmark loses its letterspacing.

  • Horizontal lockup

    160 px screen · 40 mm print

    Horizontal lockup at 160 pixels, its minimum

  • Stacked lockup

    120 px screen · 30 mm print

    Stacked lockup at 120 pixels, its minimum

  • Mark alone

    24 px screen · 6 mm print

    The mark at 24 pixels, its minimum

  • Favicon

    16 px, the padded tile

    The favicon at 16 pixels

Shown at actual size on a standard-density screen.

Colour

Three warm stops make one gradient, on a near-black ground. Everything else on the website is a translucent gray over that ground.

Amber

Gradient start. The left bar of the mark.

Orange

Gradient middle. Links, focus rings and the flat single-colour mark.

Deep orange

Gradient end. The right bar of the mark.

Ground

Every dark background, the avatar tile, and the wordmark on light grounds.

White

The wordmark on dark grounds. Light-ground layouts sit on pure white.

The gradient is linear-gradient(90deg, #fbbf24, #fb923c, #ea580c). On the website it drifts slowly; in files it is static. It appears once per composition: on the mark when the mark is present, on the wordmark only when the wordmark stands alone, as in the site header.

Interface colours such as the electric blue #38bdf8 used for secondary badges on the website are not brand colours. They never appear in a logo, avatar or share image.

Typography

One family does everything: Plus Jakarta Sans, a geometric sans with a friendly, slightly wide stance. Hierarchy comes from weight, 400 to 800, never from a second face.

The wordmark is the ExtraBold at -0.025em tracking, the same setting as every heading on the site. Outside the logo files, set the name in the same face and weight when it appears as a title, and in the surrounding text's own style when it appears in a sentence.

Free under the SIL Open Font License. Get it from Google Fonts; the website serves its own copy.

AI Data Stream

  • 400Ask your analytics anything.
  • 500Ask your analytics anything.
  • 600Ask your analytics anything.
  • 700Ask your analytics anything.
  • 800Ask your analytics anything.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

The name

Three words in full, one approved short form, and the domain. Nothing else.

  • AI Data Stream

    The full name, three words, capital A, D and S. Use it in prose, titles and lockups.

  • AIdata

    The short form. Capital A and I, lowercase data. Fine in app copy, file names and casual mentions.

  • aidata.stream

    The domain, always lowercase, always with .stream. It doubles as the written address.

  • AI Data

    Half a name. It reads as a category, not a product.

  • Aidata, AIData, AI-data

    Wrong capitals or a hyphen. Only AIdata is approved.

  • AIDS, ADS

    Never abbreviate to initials.

  • Ai Data Stream, AI DataStream

    Wrong case or missing space.

Using the logo

Five things to do, five things never to do. The examples below are the same file mistreated.

Don't stretch
Don't rotate
Don't recolour
Don't add effects
  • Use the files exactly as supplied. Every SVG has the lettering outlined, so nothing depends on a font.
  • Match the file to the ground: on-dark for dark backgrounds, on-light for white and light ones, white over photographs with a dark overlay.
  • Choose the form by the space: horizontal lockup for wide spaces, stacked for square or portrait, the mark alone only where the name already appears.
  • Keep at least one bar-width of clear space on every side, and respect the minimum sizes.
  • Send printers the SVG and the hex values. The gradient is three flat stops, so a print shop can match it.
  • Recolour the bars, change the gradient direction, or set the wordmark in another typeface.
  • Mirror or reorder the bars. Tall, shorter, shortest, taller is the mark.
  • Stretch, rotate, skew, outline, or add shadows, glows or transparency.
  • Put the mark inside a circle, badge or other shape, or place the lockup inline in a sentence.
  • Set the mark and wordmark both in the gradient. When the mark is present the wordmark stays white or near-black.

All files

Named aidata-<form>-<variant>[-<size>]. SVG wherever the tool accepts it; PNG for everything else.

Everything as .zip · 122 KB

Mark

The four bars alone. Tight-cropped: the artwork box is the ink, so add clear space yourself.

Horizontal lockup

Mark beside the wordmark. The default for headers, signatures, footers and banners.

Stacked lockup

Mark above the wordmark. For square and portrait spaces: covers, badges, share images.

Avatar, favicon and app icons

Square tiles with the padding built in. These are the only files that carry their own clear space.

Social share image

The stacked lockup on near-black at the 1.91:1 ratio every network accepts.

Need something that isn't here, or want to check a use before it ships? Get in touch.