AI Data Stream now runs two kinds of model. Frontier LLMs still do the talking; TypeSafe AI's Jev makes small, calibrated decisions in under a second. What a System One model is, how it differs from an LLM, and how we used it to fix GA4's Unassigned bucket.
Read moreAI Data Stream now stores your analytics data in private SQL tables and computes every sum, average and comparison with SQL — so the numbers in your answers are exact, not estimated.
Read moreThe system prompt is the difference between an AI that hallucinates plausible nonsense and one that stays grounded in your actual data. Here's how they work, and what good analytics prompts look like.
Read moreVague questions get vague answers - and with BYOK AI tools, they cost more too. Here's how to ask your analytics AI questions it can actually answer.
Read moreGA4 and Google Search Console almost never show the same traffic numbers - and that's completely normal. Here's why they differ and when you should actually worry.
Read moreGA4 tells you traffic dropped, but not why. Learn how to diagnose traffic changes by cross-referencing Search Console, checking algorithm updates, and adding context that makes the data make sense.
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